Due to the rapid changes in communication environment in recent years, such as the spread of word of mouth through social media, the value of PR is growing more and more.
PR is an abbreviation for (Public Relations) Public Relations. It means a company or organization to establish a good relationship between the company’s associations. Such meaning stakeholders and other related individuals, groups, business or organizations. For companies and organizations, the relationship between the society investors and surroundings that facilitate business. To that end, companies and organizations will need to recognize their own early opportunities and challenges faced by formulating a communication strategy in order to respond with effective action. This is called PR strategic communication.
Business and Media
Many companies inJapanare starting to increase their attention in Public Relations. An example, Dentsu Group, is a leading an office that has specialized office. Their bureau has been supporting strong communication activities for half a century, aiming to tackle challenges and opportunities of the client.
Due to the rapid changes in communication environment in recent years, such as the spread of word of mouth through social media, the value of PR is growing more and more.
Expected new social trends require the companies to adjust the interests of clients and their stakeholders. Pr mission is to promote understanding of different values in society, trough new talent and personality.
In 2011, Dentsu Public Relations Bureau has celebrated their 50th Creating a new challenge for the company and the history of PR inJapan.
ホセくん [ hoze・kən ] Josekun 