Know your #InternetRights with Chilling Effects Clearinghouse

“Monitoring the legal climate of Internet activity”

The Chilling Effects Clearinghouse collects and analyzes legal complaints about online activity, helping Internet users to know their rights and understand the law.

Chilling Effects accepts  letters from individuals and from Internet service providers and hosts with the purpose to study the prevalence of legal threats and allow Internet users to see the source of content removals.

If you ever in doubt about your content or content about you or your concerns, remember to verify with them. 


From ACPAAnticircumvention (DMCA)CopyrightCopyright and Fair UseDefamationDigital Millennium Copyright Act (DMCA) , Domain Names and TrademarksE-Commerce PatentsFan Fiction ( authors’ creative writing)LinkingPatentPiracy or Copyright InfringementProtest, Parody and Criticism SitesRight of PublicityTrade SecretTrademarksUDRP or any other Internet legal materChilling Effects Clearinghouse has reference for all.









The post SNSの魅力 appeared first on Mondo Media Networks.

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The eternal question on Social Media Marketing ROI

Again and again our customers wonder how to calculate the ROI (return on investment) for Social Media Marketing. The answer is not what you expect.

We had that question again and again and so we decided to hire a consultant to know what other companies (in Japan) promise their customers as for ROI.
Our consultant took over a week and the results where so interesting. He said:

“According to my research, the calculation of ROI is … what your customers please.
The companies I investigate and personally talk with, gave me different calculations and ensure different results ranging from 20% to 200%. ..
therefore, my conclusion is that that there is no correct  approach to make a calculation of ROI in Social Media Marketing”


“ROI on traditional marketing is already very hard to calculate and so it should be harder to give accurate specifications on a marketing technique that depends on social trends, general perception and so many more facts will have to be consider.”

Our customers mention that we have had positive changes since they started having our marketing services, specifically in popularity, public relations and visits to its online catalogs, website and promotions. Sales have generally improved but we can not calculate the direct relationship with a solid formula.
Other customers have also had an improvement in sales but again, there is too much data with too many different facts that have to be analyzed in a long period of time.The best way to have measurable ROI and successful marketing improvisations is by having ongoing  campaigns and promotions for sales and branding purposes, followed by a good public relations support. ROI will come out after analyzing the results and making good constant corrections.


This conversation reminds me of a marketing disaster story.

The post The eternal question on Social Media Marketing ROI appeared first on Mondo Media Networks.

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The post 見せかけの「いいね!」やフォロワーって必要? appeared first on Mondo Media Networks.

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The post 新しいマーケティングツールVine。 appeared first on Mondo Media Networks.

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Facebook新しいニュースフィード表示。 興味がある投稿が増えれば利用時間が増え、そうでなければ飽きてしまう。これこそFacebookの生命線。(本文より)