The half million yen #marketing campaign that gave ZERO ROI

  A 500,000 Yen ($4,800+US) Investment gone wrong.

A friend of mine has been running a car customization business for over 15 years. A distant cousin of him once contacted him to offer a once on a lifetime advertising offer.
My friend’s cousin was working on a local newspaper that had a cancellation for a whole half page advertising from a big company.
He offered him the whole side of the Newspaper on a Sunday publication for a ridiculous price.

Image: Wikimedia Commons. Author: Corpse Reviver

My friend couldn’t believe his luck and immediately started working on a promotion campaign for his car systems, accessories, customization, modification and other services. All this on a great design with a fantastic photo background.

You already read the results. He got Zero calls nor any other type of inquiry about his well planned advertising campaign.
Traditional marketing might have a great impact but it is now always guaranteed and same as social media marketing, ROI depends in too many facts to calculate.

And that is a great example on the difference between Social Media Marketing and Traditional Marketing.

Besides, the costs of one Newspaper advertising campaign could have been accurately used for a 3 month social media marketing campaign.

More about (Facebook) ROI on Social Media Examiner:






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日本政府観光局(Japan National Tourism Organization)11月20日発表による2013年8月 
国・地域別 / 目的別 訪日外客数(暫定値)によれば、日本に来る外国人観光客は716,059人(総数906,379人)







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I always wonder…

9 Beliefs of Remarkably Successful People

I always wonder, have my thoughts been business-like since I was young? I found this interesting Blog post on and It really made me think… or should I say remember?

The most successful people in business approach their work differently than most.

1. Time doesn’t fill me. I fill time.

2. The people around me are the people I chose.

4. Experience is irrelevant. Accomplishments are everything. Very interesting but questionable upon your family education.

7. As long as I’m paid well, it’s all good.

Specialization is good. Focus is good. Finding a niche is good. Making a niche, is ideal.

…and specially; 9. The extra mile is a vast, unpopulated wasteland.

What is your definition of going an extra mile?

Read it yourself