3 Major Chinese E-commerce Names to Know (Part II) BAIDU

By Josekun <July 25, 2012>

Baidu is not an specific  E-commerce platform but I included in this special because it’s relation to Chinese e-commerce as the biggest search engine portal once supported by Alibaba and Taobao (now rivals)

Baidu, Inc. (Chinese: 百度; pinyin: Bǎidù, [pronounced “by-DOO”], NASDAQ: BIDU), incorporated on January 18, 2000, is a Chinese web services company headquartered in the Baidu Campus in Haidian District, Beijing, People’s Republic of China.

Baidu was created by two Chinese nationals with studies abroad:  Robin Li and Eric Xu.

Robin li

Upon an THOMSON REUTERS report:  Net income attributable to Baidu was RMB2.770 billion (US$436.0 million), representing a 69.6% increase from the corresponding period in 2011. Basic and diluted earnings per ADS for the second quarter of 2012 amounted to RMB7.87 ($1.24) and RMB7.86 ($1.24), respectively.

Baidu offers many services, including a Chinese language search engine for websites, audio files,  images and much much more in their own cool style (really, is not lame at all)

Of them, Baidu offers 57 search and community services including Baidu Baike*, some sort of online reciprocally collaboration encyclopedia that also works as a searchable keyword-based discussion forum. CHECK THEM ALL HERE

* the meaning of ‘baike’ in Chinese is equivalent to Encyclopedia

China’s internet-search revenue share in second quarter 2011 by Baidu is 76% In December 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 index.

Nowadays In total Baidu has a market value of $3 billion and operates the fourth-most trafficked Website in the world. Besides Baidu is doing what no other Internet company has been able to do: blast, Google and Yahoo in its market.

Baidu offers multimedia content including MP3 music and movies, and is the first in China to offer Wireless Application Protocol (WAP) and personal digital assistant (PDA) based mobile search.

Baidu offers several services to locate information, products and services using Chinese-language search terms, such as, search by Chinese phonetics, advanced search, snapshots, spell checker, stock quotes, news, knows, postbar, images, video and space information, and weather, train and flight schedules and other local information.

Baidu also offers certain consultative services, such as keyword suggestions, account management and performance reporting. They have a ProTheme service for some of its Baidu Union members, which enable these members to display their properties its customers’. That is, promotional links that are relevant to the subject and content of such members’ properties.

With its with pre-agreed terms for Baidu Union members, Baidu generates revenues from ProTheme services based on the number of clicks from customers’ links and shares.

Baidu’s fixed-ranking services allow customers to display query-sensitive text links at a designated location on its search results pages.

Baidu TV provides advertisers access to the websites of its Baidu Union members, allowing advertisers to choose Websites on which they post their video advertisements with the aid of its advertisement targeting and matching system.

Baidu Union consists of several third-party websites and software applications.

Baidu has also launched programs through which it displays the online advertising of its customers on Baidu Union websites, and share the fees generated by these advertisements with the owners of these Baidu Union websites.

As of May 2011, there were 230 thousand partner websites that displayed Baidu Union ads on their websites.

Baidu is the No. 1 search engine in China, controlling 63 percent of China’s market share as of January 2010, according to iResearch.

Documents leaked in April 2009 from an employee in Baidu’s internal monitoring and censorship department show a long list of blocked websites and censored topics on Baidu search. 

In August 2011, China Central Television revealed that commercial model of Baidu which is against the official internet policy in China and allegedly jeopardizes China’s internet development.

Personal comments:

I tried a search on Baidu for my company Mondo Media Networks. The results:

My previous Coffee shop  ‘The Mondo Lounge’ comes First.
Second: The Linkedin profile of our part-time staff; Olivia. She is native of the people’s republic of China so I guess that maybe her friends in China have used Baidu to find her. Interesting.
Third: Mondo Media Networks profile on Alibaba.
Fourth: Social Media Optimisation on Alibaba.
Fifth: My profile on Sino Weibo
6th: Chinese translation of the ” mondo media Networks “_ Baidu translation: Union Online Media.

BAIDU has MP3 search feature. I haven’t found on Google (until today) Previously I went back to the ancient Altavista Search. I just found a  Google custom search for MP3s but is not on their main menu so I never even thought of using such. I tried, and it sent me to youtube results.

Baidu also has an online library search engine: Wenku. Can’t tell how good it is. I don’t read  Chinese (Except 微博)

Testing it, Waiku works good and does search in different languages including the freedom of using different file formats (take that Microsoft!) though they warn about copyright policies.

Suggested reading [Baidu Deleted 1.9 Million Files from Wenku. Writers Still Unhappy]


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